012026 – Present · Co-founder · zenblis.com

Zenblis

AI-native senior care marketplace

My idea, co-founded in 2026. I designed the product experience and brand, landed the first customers, and built the operating foundation for autonomous agents across research, content, social media, and community outreach. Partner-run day to day, with my ongoing ownership of GTM systems.

Chaos

Families asking ChatGPT about a community and getting years-old complaints repeated as fact. Referral agencies paid to point you somewhere. Directories too thin to help anyone.

Order

An AI-native marketplace and directory I conceived and designed end to end: the brand, the front-end experience, the go-to-market motion, the content and SEO system, and the facility outreach engine.

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Co-founded, from my idea
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Brand system: palette, guidelines, voice
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Growth systems: go-to-market, content and SEO, outreach

Mandate

Co-Founder

2026 – Present · Remote

  • Product
  • UI/UX
  • Brand
  • Go-to-Market
  • AI Agents
  • Content & SEO
  • Outreach

01Idea and product

  • Originated the business idea: an AI-native marketplace and directory for senior care.
  • Designed the entire front-end UI and UX.

02Brand

  • Wrote the brand system from scratch: palette, brand guidelines, and brand voice.

03Go-to-market

  • Built the go-to-market motion from zero and landed the first customers.
  • Set up workflows for autonomous agents across research, content and SEO, social media, and community outreach.

04Agent coordination

  • Built a shared operating system in Google Drive and Sheets: research queues, editorial pipelines, social calendars, asset records, community prospects, and outreach logs.
  • Defined persistent IDs and relationships so agents can match content to assets, preserve history, and check existing work before creating duplicates.

05Publishing and measurement

  • Documented CMS workflows covering template selection, audience placement, author attribution, citations, FAQs, and SEO metadata.
  • Audited historical social activity and backfilled post, engagement, asset, and performance records to establish a baseline for future experiments.

06Supply side

  • Built the facility outreach engine that fills the supply side of the marketplace.
  • Partner-run day to day, with an ongoing co-founder role.

The story

My mom runs a senior care facility in Plano, Texas. A while back she was venting to me about something that seemed small. Her Google reviews and photos were years out of date. Worse, when families asked ChatGPT or Perplexity about her community, the AI would pull old complaints and repeat them as fact. One of the reviews dinging her was about a burned-out streetlight in a courtyard, from before she even worked there. She had no idea how to get any of it fixed. Who do you even call?

So I went looking for the Zillow of senior care. A place where a family could see accurate, current information and where a community could actually control its own presence. It didn't exist. What existed were referral agencies that get paid to point you somewhere, and thin directories that don't really help anyone.

That bugged me enough to build the thing. It's called Zenblis. My cofounder Matt and I served in the Marines together. He writes the software, I handle the business and design, and my mom is basically our whole reason for starting.

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